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Opening Day
posted: March 31, 2008
Scorecard Cover...
From deep in the archives...

During the years 1997-2001 my friend Dan Simon was in charge of much of the design for mechandise and promotions for the Los Angeles Dodgers. We worked on a number of projects together and I enjoyed every minute of every one. I grew up in Los Angeles, and have been a Dodger fan my whole life, even when they fielded horrible teams. Dan is a great art director who knows the value of good illustration and it was great to see these projects appear at Dodger Stadium.
Scorecard Cover...
One of the ideas Dan had was to print up old-fashioned scorecards like they used to sell in the past. Just a simple four-page scorecard with a cover design and an ad on the back.

I have a collection of the scorecards Otis Shepard did for the Chicago Cubs in the 40's and 50s, and Dan didn't have to ask me twice if I thought I could do some new designs in that style.
These two covers are shameless imitations of Shepard's wonderful work. (He also created hundreds of ads for Wrigley's Gum.) The second one is an even more shameless imitation of the legendary Joseph Binder, the poster artist that Shepard leaned heavily on for his own work.

This was a short-lived idea however. These scorecards didn't sell well, maybe because no one knows how to keep score themselves anymore.
Otis Shepard scorecards...
Outfield Wall Dodger Stadium...
One year the Dodgers decided to line the outfield wall with portraits of Dodger greats from the past. Dan thought it would be a good idea to treat each player's portrait as a vintage advertisement. There were about 12-15 billboards that remained up all season. I enjoyed watching every game that year.
Dodger Heroes Patches...
For the 1998 season each Dodger player selected a great Dodger player from the past, and we made sleeve patches to be worn on their uniforms. There were about 30 different ones.
Dodgers Marketing Trailer...
The Dodgers had this Marketing Trailer that they dragged around to schools and community events that was full of memoralbia and information on the history of the team. I designed this mural to decorate the sides of the trailer.
Jackie Robinson 50th Anniversary Poster...
To commemorate the 50th anniversary of Jackie Robinson's breaking of the color barrier, the Dodgers produced this poster, It also pays tribute to the fact that a Dodger player had won the Rookie of the Year Award for the past five straight years.

Sadly, this level of design only lasted at Dodger Stadium for as long as Dan was there. He very selfishly decided to move to Louisville KY for the benefit of his family. He actually put the lives of his children before thoughts of my illustration career and my access to great tickets.

He now has his own design studio in Louisville. http://www.studiosimon.com/
12 comments
Rob Dunlavey March 31, 2008
Paul, you are the complete package! Baseball art can just go in so many directions and be graphically sublime. It's weird and AWESOME! Why is that? My favorite (I guess; too many to choose from) are the trailer murals.
David Ramshaw March 31, 2008
Love the Otis Shepard stuff. Nice job ripping it off.
Jim Paillot March 31, 2008
What a great job! A dream project. You had to be in heaven working on that stuff. Great job. Love it all... those patches and outfield walls are so nice. Kansas City 5, Detroit 4. The Royals dynasty has begun.
Dale Stephanos March 31, 2008
What a great opportunity, and nice job on all of them Paul. It's good of you to give a tip of the hat to Shepard's work - you took it to the next base.
John Dykes March 31, 2008
Paul, Real nice series.... It would be great to have more contacts like Dan...
Doug Fraser April 1, 2008
Paul, you've always been up front about your inspiration for your work. The package as whole blows away a lot of what's being done in other comparable events. There's a timeless quality to the work and it's heritage.
Laura Levine April 1, 2008
Holy Toledo! What a gig! Fantastic.
Leo Espinosa April 1, 2008
Paul, I might regret this comment later but nothing like the looseness of your line in drawings like the ones from New Orleans or the LA Bookstores. Don't get me wrong, these baseball pieces are amazing but the other ones are gold, man.
Peter Cusack April 4, 2008
Great great great post . . . professor. A great lecture and presentation. Drawger at it's best!!! Im loving the Jackie Robinson poster . . . the color, design, emotion. AHHHHHHHHH! What talents . . . the two of you. Thanks for this post.
Peter Cusack April 4, 2008
Great great great post . . . professor. A great lecture and presentation. Drawger at it's best!!! Im loving the Jackie Robinson poster . . . the color, design, emotion. AHHHHHHHHH! What talents . . . the two of you. Thanks for this post.
Peter Cusack April 4, 2008
Still looking. I really love the figures you depict . . . there gestures and the balance and rhythm you achieve. A feast.
Heckadude + Design December 30, 2008
I agree with Doug--it's refreshing to hear you embrace the inspiration behind your work. I find it especially appropriate as it pertains to baseball--a sport that recognizes the importance of it's history more than any other. The simple lines and colors seem to truly match the feel of the beloved game on a perfect summer day.
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